The Packers are looking to take advantage of an NFL rule that allows them to sell ad space on their practice jerseys, according to an ESPN report.
The Green Bay Packers are hoping to take advantage of a new NFL rule allowing teams to attach a small patch with a corporate logo to the jerseys players wear in practice.
Packers senior vice president of marketing and sales Laura Sankey called the possibility of selling advertising space on practice jerseys a unique way for a sponsor to be involved with training camp.
I don’t see anything wrong with this move, even though there is really no word on exactly how these will look. As long as the team doesn’t go all Phoenix Mercury on us, it should be fine. Green Bay is in a more unique situation than any other team in the league, as they don’t have a corporate or deep pocketed owner, and in this economy and cap-less years ahead looming, it doesn’t hurt to shore up the finances. That being said, we have to hold our judgment until we see how this looks, how much money is changing hands, and what the sponsorship is. But I like it. For now.