New logo shines brightly for ESPN

ESPN's new logo

 

ESPN announced and presented to the world the design of a new logo that will now grace everything that is Monday Night Football.
The shield is clunky, almost prehistoric Scottish in design … Something straight from a Braveheart scene.
But that’s what the NFL is … Its brutish strength, as well as its fine lines can be seen in this new design.
Others have noticed, too, that the ESPN moniker gets top billing  - with lights no less – while the NFL shield balances at the very bottom. That’s justifiable considering what ESPN paid to broadcast games.
Bob Wolfley of the Milwaukee Journal Sentinel said it best:

“When you pay $8.8 billion to the NFL for Monday Night games and you can’t get a better schedule than NBC, which paid only $3.6 billion for its Sunday Night games, then you get to put your ESPN logo anywhere you want. Yes, your $8.8 billion does buy you unfettered logo.”

The old ESPN Monday Night Football logo.

This is true, but I liked his comparison of the old and new designs:

“The old design (left) does have the attraction of economy, the charm of simplicity, but one too quaintly linked to a primitive past, one that might even suggest an ancient time when announcers  dressed in lemon-colored blazers.”

And so we carry on with the presentations of new broadcasting companies’ designs and the presentation of the Super Bowl championship rings to the Packers (June 16) with the hope that there actually will be games this season.
But before we forget, let’s give a huge shout-out to ESPN if they actually change the seemingly centuries-old theme music from MNF … Ol’ Hank just doesn’t cut it anymore. Sorry all you country fans out there.

Topics: Aaron Rodgers, Adrian Peterson, B.J. Raji, Brett Favre, Charles Woodson, Chicago Bears, Clay Matthews, ESPN, Green Bay Packers, Greg Jennings, Mike McCarthy, Minnesota Vikings, Monday Night Football, New Orleans Saints, NFC, Ted Thompson, Tramon Williams, Winning Isn't Everything, It's The Only Thing

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