Packers win, but still considered 'average' when it comes to value

Packers president Mark Murphy leads a team that is worth about $1 billion. Raymond T. Rivard photograph

So, just how is value measured? 

Well, according to a Forbes recently published annual report, the Dallas Cowboys are worth $1.85 billion, making Jerry Jones’ team the most valuable of all American franchises, valued just less than England’s Manchester United’s $1.9 billion.

The New York Yankees are valued at $1.7 billion, according to Forbes.

According to the report that was recently highlighted on ESPN, other NFL teams in the top five in value are as follows: Washington Redskins ($1.55 billion); New England Patriots ($1.4 billion); New York Giants ($1.3 billion); and New York Jets ($1.223 billion).

These numbers were based on 2010 factors and showed that the Giants recorded the largest increase at 10 percent, mainly because of the team’s move into the new Meadowlands. The Jets, which shares that stadium with the Giants, showed a 7 percent single season increase.

As might be expected, the Packers, last season’s Super Bowl champion, also showed a hefty 7 percent increase in overall value.

However, when compared with the entire league, the Packers could be seen as nothing more than “average.”

The Packers are lumped together with 15 other teams that have a value of about $1 billion. In addition to the Packers, other teams in that group are Houston, Philadelphia, Chicago, Baltimore, Indianapolis, Denver, Pittsburgh, Miami and Carolina.

Considering many of the teams listed above, success isn’t a huge factor in determining wealth. Though given the fact the Packers are among the smallest franchises in all of professional sports, being valued at $1 billion is pretty remarkable.

With the structural improvements planned to be completed this coming year on Lambeau Field, the team’s overall value should increase accordingly.

Also considering the value of much larger market teams with less value – franchises like the Tampa Bay Buccaneers and Jacksonville Jaguars – the Packers continue to be one of the most remarkable success stories in all of sports.

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