It's Aaron Rodgers Day. Enjoy. Raymond T. Rivard photograph

It's Aaron Rodgers Day in Wisconsin!

12-12-12 – yes, it’s my brother Fran’s birthday – for real – but we also know that it is being celebrated across Wisconsin as Aaron Rodgers Day. Let’s celebrate the man of the day, but let’s also celebrate the person who made it happen, Jennifer Brilowski, and the events that will help raise funds for Aaron’s favorite charity, the Midwest Athletes Against Childhood Cancer Fund (MACC Fund).

Not only does Let’s Make 12/12/12 “Aaron Rodgers Day” have its own Facebook page, there has been an effort to raise funds for the MACC Fund with a store that includes a whole bunch of products (that will make great Christmas gifts, btw, HINT, HINT).

Plans are being made across the state, indeed across the world, for special celebrations and fundraisers … just punch in a search for 12-12-12 or Aaron Rodgers Day and you are sure to find an event that may be close to where you live. There have been videos made to honor the day (see below), a rap song has been written (see below), and even the San Francisco Chronicle had a story Tuesday about the special day saying, “Rodgers’ predecessor wore No. 4. However, the state Legislature never named April 4, 2004 Brett Favre Day.


But I digress.

Today is a day that goes beyond the man, Aaron Rodgers. It’s about humility, giving, and celebrating human kindness. That’s exhibited by the work of Brilowski and her friends who came up with the idea and started the Facebook page; it’s an extension of Rodgers’ efforts to connect with young people, especially those who are suffering from cancer.

And one thing is for sure … it’s not just about winning – though Aaron Rodgers has given us so much of that. It’s about honoring one another and celebrating humanity and having a little fun at the same time. But it’s also about what Aaron Rodgers has meant in the lives of so many others and how he has extended himself to others. When all the cheering has stopped for Mr. Rodgers, this might be a defining moment in his monumental career.

We congratulate all who have been involved in this, especially Jennifer Brilowski. You’ve engaged so many in a great thing and we appreciate it.

Happy Aaron Rodgers Day!

… and happy birthday, Fran!



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