Continuing to stay competitive both on and off the field is the goal of the Green Bay Packers and with the announcement today of a $140.5 million expansion to the stadium complex’s Atrium, that goal will be achieved.
The rearrangement and expansion of the Atrium will include a number of changes that, according to team President Mark Murphy, will continue to broaden the fan experience.
Another key feature of the 2015 expansion is the fact that the Packers will pay for every dime of the project – not public monies will be used – something that no doubt pleases those who live in the City of Green Bay and Brown County. The Packers will also utilize the National Football League’s G4 program to help with the financing of the project.
The plans were explained today in front of the Green Bay/Brown County Professional Stadium District Board, though the initial announcement of the plan was made during last summer’s shareholders meeting. “It’s been 10 years now with the Atrium, and this is an opportunity to refresh it and also improve the operation of our Atrium businesses,” Murphy said at the presentation.
According to packers.com, the following are some of the highlights one should expect to be completed with the renovation project:
- A new ground level, underneath the current Atrium floor, will be created via excavation to house an expanded Packers Pro Shop with close-up parking and direct access on both the north and east sides.
- A revamped Robert E. Harlan Plaza, including the statues of Vince Lombardi and Curly Lambeau, will remain the main entrance to the Atrium itself, but will be elevated above the new ground floor Pro Shop entrance.
- Curly’s Pub will move from the second floor of the Atrium to the current Pro Shop location, and customers will have direct access on the north side and through a new east-side entrance via escalator.
- The Packers Hall of Fame will move from the Atrium basement to Curly’s current location on the second floor.
- The entrance to the Oneida Nation Gate on the stadium’s east side will be expanded to better connect with the pedestrian walkway that stretches to Oneida St.
- The players’ parking lot will be moved to the south side of the Oneida gate, with access via tunnel underneath the new, extended gate entrance.
The Pro Shop will nearly double in size to 20,000 square feet, while Curly’s Pub and the Hall of Fame will experience temporary shutdowns during the construction. When and how long those shutdowns will last is yet to be determined.
Other features of the expansion will be renovation of the Oneida Nation entrance area to the stadium and improvement to player and coaches facilities.
“We’re very excited about this final phase,” Murphy said. “Like anything else, during construction there are going to be some inconveniences, but when it’s all done, the Atrium will be much improved.
“With these changes to both the stadium and the Atrium, we will stabilize the financial future of the organization and help ensure that we remain competitive both on and off the field.”