Jordy Nelson stars in a commercial promoting Wisconsin tourism.

ICYMI: Jordy Nelson promotes Wisconsin

Jordy Nelson joined Wisconsin native and Hollywood director Jerry Zucker at a premiere yesterday of the new commercial in which he stars for the state tourism department.

The screening party, hosted by the Greater Green Bay Convention and Visitors Bureau, featured the commercial that places Nelson in the middle of a “Wizard of Oz” setting complete with the good witch and munchkins (children) wearing cheeseheads.

“Being from Kansas, I’ve always been a big fan of the movie ‘The Wizard of Oz,’” Nelson said. “Now that I play football in Green Bay, I’ve gotten to experience Wisconsin’s breathtaking fall color season and was honored to be a part of this ad. But while acting is a lot of fun, I don’t think I’ll be quitting my day job any time soon.”

Nelson is featured (in black and white) having a catch with his wife, Emily, who motions for him to go long. He goes a bit too long and crashes into a tree. Fade to black before he awakes in a beautiful colored wooded Wisconsin where the fun starts.

Without giving any more away, I will point you to the video below.

According to a release from the tourism department, here’s a bit of background:

Fans of “The Wizard of Oz” will appreciate the timing for the fall ad, as it coincides with the re–release of “The Wizard of Oz” in IMAX 3–D in September. The classic movie celebrates its 75th anniversary in 2014. The new tourism ad will run in IMAX theaters during the week of the re–release in Wisconsin, Illinois and Minnesota.

The ad was shot in the Green Bay area in the fall of 2012 and also features Deborah Staples of the Milwaukee Repertory Theater Co. who is currently appearing in two productions at American Players Theatre in Spring Green.

If you haven’t already seen it, check out Nelson’s appearance.

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