You may have dropped off the grid of yesterday’s Super Bowl somewhere before the end, but if you did you missed out one of the more heartwarming commercials – one that featured Coca-Cola and one that was filmed across the city of Ashwaubenon’s neighborhoods, the city of Green Bay and at Lambeau Field.
The ad, entitled “Going all the Way,” featured youngsters and school officials from Ashwaubenon, as well as the cooperation from the Packers who allowed the filming of a portion of the ad at Lambeau Field.
The “story” of the ad was about a boy who had never gotten into a game for his junior high team, but when he does, he’s fortunate to recover a fumble and take it all the way for a touchdown.
But it doesn’t stop there … the youngster keeps on running down the streets of Ashwaubenon and into Green Bay. Without stopping, the youngster runs all the way onto the “frozen tundra” of Lambeau Field where he sprints to the end zone, does his touchdown dance and then collapses in joyful exhaustion. Along comes the groundskeeper who pulls up on his tractor alongside the boy and offers him a Coca-Cola before driving off to do his work. The advertisement ends with the boy enjoying the Coke and being satisfied with all he has accomplished.
The ad was a welcome sight for all Packers fans who understand the role the Packers play in the community and the close-knit nature of the fan base and the team. The ad captures that spirit.
And given the one-sided nature of yesterday’s Super Bowl, this ad near the end of the night was a welcomed relief.
The Green Bay Press Gazette put together a “behind-the-scenes” look at the filming of the ad, with interviews of many of those who took part. You should give it a look. It’s worth your time.