Jordy Nelson and Jarrett Bush, Green Bay Packers players, join Tide in announcing the first ever Green and Gold Out at Lambeau Field to take place on Sunday, September 9. Tide, the proud keeper of all 32 NFL team’s colors, will unite fans of the Green and Gold as they take on the San Francisco 49ers at the season home opener. Photo credit: Tide

Today, the Green Bay Packers and Tide officially announced the “Show Us Your Colors” campaign that officially launches on Sunday, Sept. 9 when Tide takes over Lambeau Field for the first-ever “green and gold out” during the season-opening game against the San Francisco 49ers.

All fans who attend the game on Sunday will find a free, Tide-branded Packers T-shirt on their seat. Donning the tees between the National Anthem and kickoff, the sea of fans at Lambeau Field will be united in the beloved Packers Green and Gold in a stunning display of the team’s pride for their colors.

Fans across the country can tune into the game at 3:25 p.m. CST on FOX to see the Tide Green and Gold Out live in Green Bay.