NFC North head coaches ranked from worst to best in 2023

3. Dan Campbell, Detroit Lions

Dan Campbell is among the most entertaining head coaches in the league, and he led a dramatic turnaround in the second half of last season.

His Lions team is fun to watch. Their offense scores a lot of points, and Campbell is fearless. The Lions set a new NFL record for total number of fourth-down attempts and conversions last season.

Only four teams averaged more points per game than the Lions -- two of them played in the Super Bowl, and the other two were the Buffalo Bills and Dallas Cowboys.

There's no denying Campbell's impact on the Lions. But he now needs to get results.

Coaches are judged on wins and losses. Campbell's career head coaching record is 17-28-1, with a 12-21-1 record in his two seasons with the Lions.

A lot is made of the Lions' impressive 8-2 finish to the regular season, but if Campbell takes the credit for that run, he must also be held responsible for his team's 1-6 start.

Campbell is a good coach, and he could lead the Lions into the playoffs this season. But he needs to turn entertainment and potential into wins. Detroit showed signs of this in the second half of last year. Now Campbell needs to build on it. He has a roster good enough to make a playoff run.