Packers announce they have acquired company that created Cheesehead

Super Bowl XLV
Super Bowl XLV / Tom Pennington/GettyImages

The Green Bay Packers have made a significant move ahead of training camp, but it's not what you might expect. The team hasn't announced a major free-agent addition or trade to strengthen the roster, but it has made a big acquisition off the field.

This week, the Packers announced that they have acquired Foamation Inc.

Why is that significant? Well, Foamation Inc. is the original creator of the Cheesehead hat, which you will see thousands of during any Packers game.

No matter whether the game is being played in Green Bay, Chicago, Seattle, or London, Cheeseheads are everywhere whenever the Packers are in town.

The first Cheesehead was created by Ralph Bruno in 1987, and he has worked closely with the Packers ever since. Now, the Packers are taking on the company.


"After many years of working with family and friends to build the Cheesehead brand, we are pleased to pass it on to the Green Bay Packers," said Ralph Bruno. "We have had a very special relationship with the Packers over the years, and my wife, Sue, and I are both very excited about what the Packers can do with the Cheesehead going forward."

Ralph Bruno, via

The Packers said they have plans to "grow the brand and create new products" in the near future. We could see more Cheesehead-themed products in the Packers Pro Shop.

Cheeseheads have become iconic in the NFL. They are unique and a fun way for Packers fans to show their support for the team.

New York Jets cornerback Sauce Gardner wore a Cheesehead after his team defeated the Packers at Lambeau Field last season. Then-Packers receiver Allen Lazard was having none of it, quickly responding by knocking it off Gardner's head.

It's great that the product isn't going anywhere anytime soon, and it will be interesting to see how the Packers plan to build on the brand moving forward.

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