Why is Packers vs. Eagles not on TV in Week 1?

It's not easy to keep up with the ever-changing broadcast deals in the NFL.

On Friday night, the Green Bay Packers take on the Philadelphia Eagles in the league's first game in Brazil. The entire world will be watching and hoping these two offenses can replicate the entertaining show the Kansas City Chiefs and Baltimore Ravens put on last night.

Tonight's game begins at 7:15 p.m. CT, but how can you watch it?

The game won't be broadcast on national TV. Unless you live in the local markets, you're out of luck. Instead, you'll need a Peacock subscription to watch the game.

Fans in Green Bay (NBC 26), Milwaukee (TMJ 4), and Philadelphia (NBC10) can watch via a local broadcast, but for everyone else, there's only one alternative.

Packers vs. Eagles in Week 1 will be live exclusively on Peacock

NBC's streaming platform Peacock has been granted exclusive rights to tonight's game between the Packers and Eagles, which means it won't be broadcast on national TV. Instead, you will need a Peacock subscription, with prices starting at $7.99 per month.

It allows for additional flexibility on how you can watch the game, as you can stream Peacock on just about every device, including most web browsers, mobiles, tablets, smart TVs, and game consoles.

Why is it exclusive to Peacock? Well, money talks.

It's not the first time Peacock has held exclusive rights to a big game. NBC reportedly paid $110 million for Peacock to have rights to last season's AFC Wild Card Round matchup between the Kansas City Chiefs and Miami Dolphins. The idea was to increase monthly subscriptions to the streaming platform.

Fans won't love it, but the sports broadcasting landscape is constantly evolving. If you aren't in one of the local markets, the only way to watch the live broadcast of Packers-Eagles is by signing up to Peacock.

More Packers news and analysis