It didn't matter that Jordan Love went full Aaron Rodgers against Aaron Rodgers, or that he completed 20 consecutive passes, or that Tucker Kraft turned into a touchdown-scoring bulldozer, or that Christian Watson looked incredible in his return.
It also didn't matter that Green Bay piled up 454 total yards and 35 points in an emphatic road win. The reality is that first-round pick Matthew Golden had another quiet game, catching three passes for four yards.
Once again, Matt LaFleur faced a question about how he decides between spreading the ball around and force-feeding one receiver. It's fair to say he's sick of talking about targets.
"What would you guys like it to be?" LaFleur said of the receivers' target share. "That's what I want to know. What would be ideal in your guys' world to allow us to not have to answer these questions every week?"
Matt LaFleur pushes back on question about how the targets are distributed in Packers' offense
The reporter didn't ask specifically about Golden, but he didn't need to. The rookie's lack of consistent targets has been a talking point all season — even Jordan Love has faced questions about it.
While it's understandable, as Golden has made the most of his opportunities and has superstar potential, LaFleur's response is also justified. His offense just dominated the Steelers, but he is still facing questions about who gets the targets.
"I think it's important when you have a lot of guys that you have a lot of confidence in that you want all those guys to have opportunities or feel like they have some opportunities within the game plan that they get excited about," LaFleur said. "Now, it's impossible to get all those plays called, so that's where you just kind of go a little bit off feel, like what are they playing versus us, and what's the best way to go attack that?"
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It's a fair point. When you have Kraft running over defenders for fun, Watson generating big plays, Doubs providing consistency, and Golden joining the mix, someone has to miss out. And that's before Jayden Reed makes his return to the lineup.
For LaFleur, it's about exploiting matchups and finding mismatches. That could mean Watson stretching defenders deep, or Kraft bullying tacklers in the open field. Soon, that could mean featuring Golden.
We all want to see Golden dominating. He's a first-round pick with a huge future ahead of him. But LaFleur has answered the question a million times — this is who the Packers are.
"It is what it is, guys," LaFleur said when asked about Golden's lack of targets following the Packers' win over the Cincinnati Bengals in Week 6. "I know everybody wants us to force-feed guys the ball, but that's really not how we've done it around here, and I don't plan on changing that. That's the beauty of having a lot of guys we have a lot of confidence in."
The reality is that LaFleur's offense is flourishing and the Packers sit 5-1-1 and atop the NFC.
Golden will get more opportunities. He's too talented not to. But so will Kraft, who has become undeniable, and so will Watson and Doubs and eventually Reed.
How those targets get distributed will vary week to week. LaFleur has made that point clear, not just this offseason, but for the past two years. It's fair to say that he's officially sick of it.