I don't need to tell you, but we're in the middle of another hot Toyotathon. Not only are Toyota's wide variety of popular 2024 models are flying off the lot, but Jordan Love is absolutely slingin' the rock. Neither should be all that surprising – Toyota's record-breaking year-end sales are second to none, and Love always seems to level up this time of season.
So much so, in fact, that Love's earned himself a bit of a reputation as a Toyotathon merchant. It's certainly not a bad thing, and as the Lions continue to lose basically every player they employ to injuries, Love's best play coming over the final six weeks of the regular season is awfully convenient.
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Unfortunately, it's still not something the Packers are mixing into their gameplan – you'd think an organization like Green Bay would be a little more forward-thinking about this, but that's another blog for another day. While speaking on the Matt LaFleur Podcast, LaFleur commented on the Toyotathon revolution, albeit in the absolute lamest and most predictable NFL coachspeak possible.
Matt LaFleur throws some cold water on the Jordan Love Toyotathon phenomenon
"I'm not aware of that," LaFleur said. "I don't even know what the hell Toyotathon is ... but I'm a GM guy, just for the record ... I think this is the best I've seen him. Just consistently doing what we need to do to move the football. He's given his guys opportunities down the field. But I think it's all the little things that kind of get overshadowed. Whether it's just moving in the pocket when it's not clean, finding his checkdowns when the coverage dictates that, he's got to make drastic movements in the pockets to get the ball out."
Fine. Whatever.
If LaFleur needs to be the one guy in Green Bay who isn't enjoying the Toyotathon bit because he's busy "being an NFL head coach," then so be it. Toyotathon is bigger than any one of us. Toyotathon doesn't abide by the same rules of natural science that we do. It's a movement that can't be fully understood or explained. (Though it sounds like LaFleur isn't even trying.)
No matter. Toyotathon doesn't need any more believers. It's real, it's here, and these savings won't last forever.